Advertising that works
for you

Imagine a society that optimises for the self-actualisation of its members That is the vision behind the Eudaimonia project. Imagine living in a society whose emergent intelligence is familiar with and supports your self-actualisation, whatever it looks like. A society that constantly surfaces opportunities relevant to your personal growth, which you take as you're ready. How far off is that society?

I believe it's closer than it seems. Products, services, and contacts that would support your personal fulfilment already exist. Advertising already has the intelligence and reach to surface them for you. All that is missing is an alignment of incentives. Eudaimonia project aims to supply that alignment. Its effectiveness rests on three pillars:

Individually defined self-actualisation. Eudaimonia project tracks your long-term goals and the habits you build to move you towards them. As you review your wording of your ideals and the systems that serve them, you regularly rewrite your description of what self-actualisation means to you, gaining an ever clearer understanding of what you want out of life.

Crowdsourced opportunities. If you're selling a product or service — or know of one — that would genuinely help someone's self-actualisation, I'd love to hear from you. The right to surface new opportunities can be purchased like regular ads, but is also free as a consequence of engaging with the self-development side of the system. This favours small players and independent builders who believe in their product.

Genuine disruption. -In the technical meaning of the word. By bundling the alternative opportunities network with an ad blocker, Eudaimonia project lets users unilaterally opt out of advertising that they don't feel deserves their attention. Traditional advertising chases maximum profitability by optimising for immediate purchases rather than unregretted purchases. They could already make more modest but more sustainable profits by surfacing only purchasing opportunities that served the customer's self-actualisation; by allowing the customer to force the issue, Eudaimonia supplies the 'force' to align these incentives unilaterally.

If you have questions about the project, or ideas about how it could be improved, I'd love to hear from you via the eucyclos handle on Protonmail or Instagram.